£ 280 million in the heart of the economy made by 153 open Royal Posttrush – Golf News
153the ld It was opened in royal circles and generated more than $280 million in economic development for Northern Ireland according to independent research commissioned by the R&A and Tourism Ireland.
153 foldingthe ld The Open provided a total economic impact of £89.2 million in northern Ireland, calculated by an Economic Thict study conducted by the Sports Research Center at Sheffield Hallam University. Of this, £43.7 million was directly in the Causeway Coast and the Glens.
In addition, the global exposure of the Championship – through direct television, digital platforms and online news – generated £ 191 million in advertising revenue when based on a study by Yougov.
The open restoration on the famous causeway coast attracted a record attendance of 278,000 – the largest event ever held in the north of Ireland – surpassing the previous high mark of 237,750 in 2013.
Mark Darbon, Chief Executive Officer of the R&A, said, “This incredible economic figure of $280 million reflects many open events from tourism, exposing a global audience to watch the world’s best golfers compete in world-class venues.
“We have enjoyed a truly spectacular showdown with the blossoming of royals and reduced the invisible enthusiasm of the fans who have created such a wonderful atmosphere.
“We would like to thank the government and local authorities in Northern Ireland and the staff and members of Royal Portrush for their support in making the 153the ld Unlock great success. “
A big increase
These figures show a significant increase in the economic impact generated when the open was last held in Royal Ireland in 2019 – almost twice with 67% of the causeway guard and glens (2019: £ 26.2 million).
Ellvena Graham, chairman of Tourism Northern Ireland, said, “We’ve always known that Golf Tourism is a key driver of the local economy and today’s economic figures are testament to that.
“Early tourism research shows that the benefits of openness are exponential.
“Indeed, while the tournament has generated £280 million in combined economic and media revenue, the marketing and communication that Tourism NI has done with illegal tourism in Ireland has generated even more PR value.
