In the $6.3 Trillion World of Wellness, taking care of women is the lowest fruit on the tree. However, women’s lives are historically limited and unrestricted. In the US, women were rarely included in clinical trials before 1993, and by 2020, only 5% of global research and development was allocated to women’s health research. Even the introduction of the Wellness Workness Global center, the largest organization dedicated to tracking the industry, recognizes its failure to collect data on what women need or want in the health space; They said they found it more reasonable to focus on training and distance than before.
Enter Canyon Ranch, the OG of American Wellness retreats, founded in 1979. In September 2026, it plans to unveil its third location on the outskirts of Austin, a 600-acre ranch that will focus on women.
Two-thirds of the brand’s guests are women, said Chief Executive Mark Rivers, referring to his existing resorts in Lenox, Massachusetts, and Tucson, Arizona. However, he says, “He’s misunderstood and swallowed up in mainstream health care.”
By focusing almost entirely on relaxation and beauty, yoga retreats and boot camps, the spa industry has lost a large part of what women care about: the physical changes women face at different stages of their lives. It’s a gap companies like Canyon Ranch have been scrambling to address in recent years as people’s interest in life – and willingness to invest in it – has skyrocketed. So far, their efforts have generally been shown to be intermittent treatments or relapses; There is still not a living accommodation that fixes women’s health their calling card.
These are the positive symptoms of women’s Wellness Records Records – Hot flies, private dryness, hair loss – It’s been a long time since you heard Taboo calling out loud, putting very little in the Marquee. But lately the symptoms of perimenopause and menstruation have become buzzy talk show fodder and the headlines of the best books. Everyone from Oprah and pulled Rabymore to Michelle Obama and Lawomi Watts, who has a health product line, now openly talks about the life stage of the decades called “change.”
By 2030 the world number of menurausal and postmenopausal women is expected to increase by 9%, to 1.2 billion, with a revealed market size of $ 24.4 billion. SPAS will have to respond to this dynamic market or risk being left behind. It’s no wonder that industry pioneers including SHA pioneers in Mexico and Spain, Ananda in HerAlaya, and Kamalaya Resort in Koh Samui, Thailand, are now offering fertility recovery programs, more than ever. And the growing discourse surrounding these issues for women has made it easier for men to agree to the same concerns.
“Increasing awareness of the Gender Health Gap – especially the persistent lack of information on women’s hormones and health – is helping to break up past discussions for a long time,” said Anna Bjurstam, earlier this year before the women’s health program Dr. MINDY Pelz. “Let’s face it, the hair industry has historically focused on weight loss and aesthetics. But women want to feel good, not just look good.
Rivers Canyon Ranch says that its Resort, however, will be the first women’s lifestyle practice for dedicated women. “There’s a lot of noise in the space, but we’re actually making money from it,” he told Bloomberg News. To Wit, Canyon Ranch Austin is a $122 million investment – $50 million of which will be devoted to the largest spa in Texas, clocking in at 40,000 square feet with 40,000 rooms.
When Canyon Ranch opened in Tucson in the ‘S90s, it was from the oil farms of ERA, which is very focused “. From the beginning, the brand has worked with Nutritionest and fitness experts to provide a lifestyle-driven approach to well-being. “We are not a hospital or a medical clinic,” said Rivers. “We are a residence that focuses on health as a way of life.”
It is the global leader of all things for a long time. Since its inception, the brand has been welcomed by 1 million visitors and disposed of a team of certified medical doctors including Jennifer Wagner, medical advisor to the US Olympic committee, and Richard Carmona, a former surgeon.
“If women were sold by the world of medicine, I also feel that they would be sold for a while in the space of life,” said Beth McGrooarty, research director of the Global Wellness Institute, who has no plans to retire. “All of a sudden we’ve seen all these menstrual programs, but most of them are focused on PAMPREPTIng, Community and Deculity-Orvents foundations. Canyon Ranch adds a medical piece.”
While Austin will focus on women’s health, Tucson will be considered the hub of all things Canon Ranch and the Lenox area, in the mountains of Massachusetts, will face a loss of power. Stays at the Austin Outpost will be available at prices starting at $1,400 per person, per night – including pickleball clinics, hassle-free pairing memories and wine tasting menus. .
Canyon Ranch Austin is the company’s first property built from scratch; Others fill historic buildings, which are being restored. It is located a little less than an hour from the city in the rural town – the project was carried out with the Award Architecture Grom Whet Lake Flolo. It will have 141 hotel rooms, 134 residences, 6 racing sports courts, 2 pools and an outdoor cooking studio focused on excellence. The Onsite Women’s Health Center, called Women’s Women’s at Canyon Ranch Austin, will address women’s needs from women in their 30s and up; It will cover a variety of health concerns including sleep, nutrition, postpartum depression and midlife beauty.
Men will also be welcome. Blood work, bone marrow scans, sleep tests and other medical tests will all be recommended or prescribed based on the individual’s gender, age and health concerns; The same will apply to fitness donations.
In the event that sodium polycleills are a drug, Canyon Ranch has decided not to include reproductive health in its meetings and will not be used by OB-GYNS. But some of the brand’s properties have a high volume of children, and Rivers says the Austin location will offer learning materials and physical before and after. A prescription-based treatment will be available.
That doesn’t mean that beauty will be a long thing. Hair loss and skin tightening are examples of beauty and women’s health are complementary, Rivers argues, and says the spa will be prepared to address these topics in a leading way.
The goal is also to give guests tools and techniques they can take home, but Canyon Ranch also says it hopes that other people will want to live the Canyon Ranch lifestyle for good. Like many of its peers, it currently offers two and three bedroom homes for sale, from $3.4 million, next to the new Austin resort. Each Readour is outfitted with amenities like saunas, cold planks, recovery lockers full of guns and rollers, and access to stargan styles with 35-plus daily.
That, in a way, painted another version of the future of the well-being areas, where people no longer pay to establish healthy habits but move. At the very least, it’s a secondary strategy that plays into gender.
© 2025 Bloomberg LP visit Bloomberg.com. Distributed by Tribune Content Agency, LLC.
