ATP & Nitto denko Corporation extend joint venture to 2030 | ATP Tour

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ATP & Nitto denko Corporation extend global partnership to 2030

Nitto will continue as a Gold Partner of the ATP Tour in 2030, and headline the NITTO ATP Finals, the ATP season-ending event

November 17, 2025

ATP Corporation and Nitto denko also today announced a multi-year extension of their highly successful partnership. Nitto will continue as a partner of the Gold of the ATP Tour in 2030, and headline the NITTTO ATP Finals, the ATP season-ending event.

As the title partner of the Nitto ATP Finals since 2017, Nitto has been instrumental in promoting the Flagship ATP tournament, set in Italy for the next five years. In the last eight editions, Nitto has helped welcome more than a million fans to the site, playing a very important role in the success of the event – first in London, from 2021 in Turin.

_{^{The 2025 nitto ATP Finals Trophy Trophy Ceremony. Photo: Corinne Dubreuil / ATP Tour}}

Nitto will maintain a prominent presence in the cow and touchpoints at the event, including in the fan village, where fans can engage directly with the brand and the theme of sustainability.

Guided by its desire to become a top ESG company, Nitto continues to drive innovation at the Nitto ATP Finals, pioneering a range of social and environmental practices. Highlights include the Nitto ATP ATP Finals Innovation Summit, an annual meeting that brings together thought leaders to explore solutions to sustainability challenges, and the nitto ATP Final Torino Green Project, and the Nitto ATP Tourino Green Project, which aims to reduce CO2 emissions and promote environmental sustainability within the city center.

Nitto also asked children and families from UGI ODV, a charity supported by turin that supports children with cancer, to go to cancer games, to go to games and accompany players and players and players on the court.

Eno Polo, CEO of ATPsaid: “Nitto has been a loyal partner of ours for almost a decade now. Their commitment to the Nitto ATP Finals has helped make what you play, what leads to what to do –

Hideo Takasaki, Nitto President and CEOsaid: “We are pleased to announce to our participants the continuation of the sponsorship of the NITTTO ATP titles. It has begun to coincide with our strategy of Niche Top TOP ™ Limits, and has served as a great source of inspiration. We remain committed to driving continued growth and we hope that this tournament continues to bring surprises and inspiration to the eyes of the world.”

In addition to the finals, Nitto will continue to benefit from product exposure throughout the year on all ATP Tour and social platforms and court visibility during the arrival of treatments with ATP physiotherapists.

In addition to expanding its footprint, nitto also becomes the official partner of the Kinoshita Group Japan Open Tennis Championship, an ATP 500 event held in Tokyo.