TURIN, ITALY – APRIL 12: Teun Koopmeiners of Juventus celebrates scoring his team’s first goal with teammates during the Serie A match between Juventus and Lecce at Allianz Stadium on April 12, 2025 in Turin, Italy. (Photo by Valerio Pennicino/Getty Images)
Juventus have officially unveiled the new home kit that the Bianconeri will wear during the 2025–26 season.
The shirt features a twist on the classic design, with black and white stripes in varying widths, while both the club crest and sponsor logo stand out in pink.
Juventus unveil new 2025-2026 home kit with pink details
The jersey also nods to the past with the return of the iconic TEAMGEIST collar, first introduced in kits worn by national teams at the 2006 FIFA World Cup.
Ogni filo racconta una storia 🧵 Ogni striscia parla bianconero ⚪️⚫️
Ecco la nostra maglia Home per la stagione 25/26 👕
— JuventusFC (@juventusfc) May 14, 2025
The club issued an official statement announcing the launch of the new kit.
“Today, Juventus and Adidas are proud to reveal the new Juventus home jersey for the 2025/26 season, with a fresh take on the club’s iconic stripes which have been offset and varied, then finished with timeless pink accents,” it reads.
“The new home kit encapsulates the essence of Bianconeri’s identity, paying homage to the rich history and youthful spirit that defines the team.
“Every day, ‘We Are Youth. Since 1897’ is the philosophy that defines an ever-evolving identity, guided by the same intensity and purpose that have driven us forward since the beginning. This spirit is present in full force in the new 2025/26 home kit, which sees the classic black and white structured lines re-interpreted in a bold new design, with different levels of thickness as a nod to an aesthetic seen across Italian fashion.
Kit on ⚪️⚫️
La maglia Home 25/26 nasce per le grandi sfide ⚔️
— JuventusFC (@juventusfc) May 14, 2025
“Pink detailing can be seen on the club crest, adidas logo and three stripes running down the shoulders in recognition of the club’s founding traditions.
“Crafted for performance and to help provide world-class players with the confidence to play under pressure, the lightweight jerseys feature the latest in adidas technology which has been created in close collaboration with players throughout the development process.
“The on-field version of the jersey is constructed with HEAT.RDY technology, using advanced materials to maximise air flow to keep players feeling cool, while the fan version features AEROREADY technology, which uses sweat-wicking and absorbent materials to keep the body feeling dry. Completing the look is the return of the TEAMGEIST collar, a design originally worn by international teams during the 2006 FIFA World Cup.”
